Irem Gokce Aydin

Creative designer and engineer at the intersection of art, technology, and emerging UX: building interactive, immersive and human-centered products at scale. Former Microsoft & Amazon.
Guided by empathy, curiosity, and responsibility with a drive to build experiences that empowers.

Queens, NY
iremgokceaydin.com
irem@mailbox.org
(206) 636-3923
Experience
IMDb (Amazon) 2023 – 2025
Design Technologist - Creative Studio Seattle, WA
  • Designed and shipped high-impact immersive advertising experiences for major studios (entertainment/film production) and brands across IMDb web and mobile apps, reaching millions of users globally to elevate brand storytelling and fan engagement.
  • Led creative direction for Karate Kid: Legends campaign - a gamified interactive experience localized across 10 countries with target KPIs that won a Silver ADDY Award.
  • Built internal tooling that cut campaign creation time by 90%, enabling non-engineers to launch scalable and performant interactive ads using media assets independently.
  • Owned end-to-end delivery of an interactive quiz for the IMDb Time Machine Theater at Cannes Lions '25 (~2K visitors): concept, user journeys, building and monitoring.
  • Prototyped a physical-computing cinematic experience (using Unity + Raspberry Pi / Arduino + IMDb API) for hybrid digital-physical brand activations.
ReactJavaScriptHTML/CSSFigmaSketchAWSGraphQLUnityRaspberry PiGenAIPhaserThree.jsAdvertisingDesign ThinkingResponsive DesignDesign StrategyAdobe CC
Microsoft 2018 – 2023
Software Engineer — Azure IoT Redmond, WA
  • On the Azure IoT UX team, delivered enterprise-scale digital experiences focused on frontend architecture, data visualization, and user engagement of two major products for global clients to visualize, query, and analyze massive volumes of IoT sensor data.
  • Co-led frontend design and architecture for Azure Digital Twins, digital twin modeling of connected devices, real-time data dashboards, and 3D visualizations.
  • Primary contributor to an open sourced reusable UI component library to allow Azure Digital Twins users to consume and configure their assets and data.
  • Owned model hierarchy creation, search/filter UX, and SDK development for Azure Time Series Insights, a platform for time series data visualization including charts.
  • Utilized front-end tech stack and visualization techniques to enhance the user experience for querying and analyzing millions of time related data points.
  • Partnered with PM, design, research and engineering teams to define UX for complex data workflows backed by user studies; mentored interns for onboarding.
ReactTypeScriptReduxSCSSD3.jsBabylon.jsREST APIsJestStorybookFigmaAzureUX DesignSQLAccessibility / WCAGInformation ArchitectureSystem Design
Michigan State University 2016 – 2018
Graduate Researcher — HCI East Lansing, MI
UX Research UX Design Unity / C#Oculus/HTC Vive/HoloLensMySQLSPSSPythonJira
Arcelik & ToDem Informatics 2011 – 2014
R&D / Software Engineer Ankara, TURKEY
  • Built interactive apps for Smart TV ecosystems (Beko/Grundig/Arcelik/Samsung) for millions of consumers; developed a web-based healthcare provisioning platform and a medicine catalog.
Ruby on RailsJavaScriptJ2EEPostgreSQLSmart TV SDKGoogle ChartsMinicom
Skills
Creative & Direction
Visual Storytelling Art Direction Creative Leadership Multi-Platform Narrative Roadmap Planning Marketing Insights Digital Strategy Design Critique
Design & UX Engineering
Human-Centered Design Interactive UX/UI Frontend Architecture Design Thinking 3D Visualization Game Design UX Flows Data Driven Systems
Emerging & Innovative
Generative AI VR / AR / MR Physical Computing Immersive Prototyping Interactive Installations Vibe Coding UX Research Multimodal Experience
Education
Michigan State University
M.A. Media & Information (HCI track) · Thesis
Awards: Strosacker Foundation Fund · Nancy Seidman Dempsey Scholarship
Publications: ACM, ICA, HCII, Springer, SMSociety
HCIVR/ARUnityC#PythonSPSSQualtrics
Middle East Technical University
M.S. Game Technologies (Design track) · Thesis
B.S. Computer Engineering · Senior Project
Publications: ACM-CHI, Springer
UXBCIUnity / C#FlashJavaSPSSQualtrics
Activities
Seattle Turkish Film Festival 2019 – Present
Short Film Program Director & Creative Artist
  • Curate and program narrative/documentary short film submissions across multi-round evaluation.
  • Lead reviewers, jury recruitment, filmmaker workshops, and live/hybrid screening operations.
  • Direct festival visual identity; manage website (stff.org) and produce marketing assets.
  • Developed design systems and strategy to ensure consistency across branding.
Wix/CMSAdobe CCGenAIVideo ProductionInfogramFilmFreewayWorkflows#Non-profit
Other